India’s largest Mobile Fuel supplier trusts Imprint for its field workforce.

IMPRINT
3 min readFeb 9, 2022

This is about our integration with Fuelbuddy. It is very likely that most of you are aware of Fuelbuddy considering that it is the largest mobile fuel supplier in India. In case you are not aware, Fuelbuddy is an online platform that provides doorstep delivery of fuel in a reliable, safe and efficient way. With the help of Fuelbuddy, one can place an online order and get one’s fuel delivered at the desired location in specialized Refuellers (FuelBuddy Tankers). This can be obtained in a schedule that is convenient to the customers. Fuelbuddy is all about making refueling smarter!

Tricky transportation and limited options for on demand delivery of fuel has been a constant trouble faced by corporate and even educational institutions that consistently require running large fleets of vehicles. This gap has existed for numerous apartments, malls, tech parks, hospitals, banks and cinema halls with huge fuel demands owing to the numerous back-up generators stationed at these places. With Fuelbuddy’s smart and innovative solution, we see that this scenario is being changed to a considerable extent. Fuelbuddy currently caters to 30+ cities, deals with 50+ agents and 1500+ daily visits.

However, Fuelbuddy did face a considerable amount of challenges. The challenges are as follows:-

1) Existing as well as prospective customers are often located in a remote area, quite often in the outskirts of the city. Thus, it was inevitable that there was a need for better planning and visibility of the sales operations.

2)There was no means of tracking whether a client visit was made or not by the assigned agent.

3) It has been difficult for sales agents to capture customer information and inputs manually.

4) The managing of routes and appointments for the entire sales force is tedious.

5) There was no means to track exact travel expenses and distance covered by field agents during visits.

Imprint to the rescue!

The client adopted Imprint sales force automation to accurately track each and every sales agent, reduce time spent on tedious tasks, focus on improving customer satisfaction and achieving as much as 25–30% enhancement in sales force efficiency.

Imprint steps in to the rescue with its 360-degree Sales Force Automation Suite. The constituents are as follows:-

Real-time monitoring of field agents throughout the day as they make their client visits across the city.

Beat Planner to optimise route and plan sales visits for each sales agent.

Easy communication with team members to broadcast important information or allocate any urgent tasks to field sales agents in the vicinity.

Timely reminders for meetings & appointments with customers.

Client history and summary available through Knowledge base to assist field agents during their visits.

Client visits — check-in /check-out details with timestamp to confirm if actual visit happened or not.

Dynamic forms that can be pre-defined with requisite fields to save client requirements and other info.

Managers can receive digitised minutes of meetings (MoM) in real time and take business critical decisions more quickly.

Automated trip calculation based on actual distance covered by each agent for simplified expense & reimbursement management.

Region and agent-wise performance analysis and reports for better financial planning and improved ROI

IMPRINT sales force automation solution with its end-to-end workforce management capabilities including tracking, monitoring, communication, analytics, expense management, lead & order management, bolsters performance & productivity of a large sales team.

IMPRINT SFA not only empowers sales managers but also allows field sales agents to use their time and effort for more productive tasks, to improve individual & team performance.

What does Fuelbuddy have to say about Imprint?

“IMPRINT has given impetus to our team’s sales performance by fool-proof monitoring of actual visits made by each field agent. Tedious tasks like manually managing client information and travel expense calculations are a breeze with IMPRINT’s automation features. While managers can focus on enhancing productivity using business-critical information and sales analysis reports, field sales agents have also been empowered to achieve higher targets.”

It is true that Imprint with its feature rich Al-ML powered interface can solve any issue related to workforce and fieldforce. With that customer satisfaction, is inevitable!

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