How GPS technology has changed productivity measures in Sales space

IMPRINT
5 min readSep 26, 2022

When we look at the past 20 years we realize that we have come a long way & are witnessing the most impactful changes in our way of living. Especially in the last 10 years, digitization has just turned around our lives. Digitization has not left any sector of the industries untouched and the same holds true for the Sales sector.

Gone are the days when we used to step out of the house for every single need. Be it buying groceries, medicines, food, book railway tickets, flight tickets or movie tickets. Now most of them are easily available through online services and door step delivery.

Online market giants like Flipkart, Amazon, Myntra, etc are doing exceptionally well and providing door-to-door services at the remotest of locations. They are providing all kinds of products which are accessible to rural section of people as well. The most important role in accomplishing such tasks is played by delivery agents who map the address and the product and thus make the delivery possible. Similarly food delivery businesses like Zomato, Swiggy and online parcel delivery companies like Delhivery, Ecom Express, Xpressbess are totally dependent on their delivery agents.

With fast growing population, number of online stores is also increasing day by day. Since these stores are expanding, so is the strength of staff members. Hiring staff is one thing but management of so many people is not an easy thing to do. Work force management within a store or warehouse, and stores spread across geographical areas is very important.

Why We Need New Technology for Workforce Automation?

Management of employees includes marking their attendance, expense management , job allocation, shift rotation, leave management and of course keeping check if they are present on work location or not. This task of Field Employee Tracking is a major step in retail and online businesses which is not possible without employing comprehensive workforce management software. In addition to this, data like total number of employees working across the city and country is relevant to the organization. Handling all these things manually is a very old school and conventional way of field force management. This may cause a lot of discrepancies along with the requirement of additional staff to keep check on them.

Not only is this method tedious and time consuming, but also ends up being more expensive for organizations. Since records are maintained on paper, there is always some probability of errors, frauds or missing out information.

What Is the Solution?

Since we are living in a modern era, the approach in our solutions should also be new and updated. Using latest technologies may prove very useful and time efficient. GPS (Global Positioning System) is one such promising technology which helps us with location tracking and location intelligence. Location tracking is basically used to determine the physical location of a person or an object and records its movement digitally with the help of a GPS chip which is generally embedded in smartphone. So why not use such a gem in solving out the existing manual troubles. Various successful corporations are using this by including a field force tracking system that is based on smart maps and additionally embedded with location intelligence and location analytics. It not only keeps track of movement of employees but also shares the location of team members with one another.

One of the most trusted and widely used workforce management solutions IMPRINT has already embedded this technology in their Sales force management software. This GPS embedded solution has proven to be a boon in field force performance monitoring, resulting in enhanced productivity and

1) Its automated attendance feature works on GPS sensors which connects the employee’s smart phone to the satellite and thus based on employee’s current location, it marks the attendance. This is one of the most loved features of IMPRINT, as it is extremely useful for the in-store and field workforce management.

2) With automated attendance, the data of employees can be easily collected and is helpful for instant decision making.

3) In case any employee wants to take leave, they can simply apply on portal .Their work can be allocated to another employee in advance without wasting much time.

4) For the field employees, this location intelligence software helps in determining the nearest client, as soon as it detects client or agent nearby, it sends an alert. This way client meeting can be scheduled instantly. This not only cuts the unnecessary travel expenses but also improves employee’s efficiency.

Why choose IMPRINT AI to Boost Productivity & Sales?

GPS-powered location intelligence in Imprint tracks the movement of sales agents throughout their defined working hours; hence it enables accurate agent wise time motion study and helps in optimized route planning. This study helps in plotting graphs and growth charts, resulting in accurate performance analysis of sales agents. Owing to all these features, using the tool has resulted in an increment of around 15–20% in workforce efficiency.

In addition to this, the geo fencing feature ensures that the agents move in designated area only, and if they make any diversion, their manager or senior executives can be alerted.

One of the most advanced automated field force tracking solutions, IMPRINT AI, makes sure the whole process of workforce management goes paperless by having digital records of reports and work allocation. Imprint has constantly been upgraded with each new version. More new features have been discussed in the previous blog ‘What’s New with Imprint AI. It is not just GPS technology that drives IMPRINT AI, but lots of other features, modules and technologies that make a 360-degree workforce automation tool. For more details and free demo click here https://www.imprintai.us/

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